Increasing Internet Marketing Skills of Pesantren Anwarul Huda Students with Search Engine Optimization Tools
DOI:
https://doi.org/10.51601/ijcs.v2i1.63Keywords:
Pesantren, Internet Marketing, Search Engine OptimizationAbstract
In the modern era, pesantren is required to be an educational institution that is not only
independent in religious academics but also independent in economy. There have started
many pesantren that have profit-based business units. One of the pesantren that has
several business units is Pondok Pesantren Anwarul Huda (PPAH) Malang City. PPAH
has an independent business unit engaged in the creative industry, namely screen-printing
merchandise which is the result of the LP2M Community Service team of Universitas
Negeri Malang. However, there are still many shortcomings and obstacles experienced by
partners, namely the PPAH digital screen-printing business called "Asyuro Produk".
Among them is the still ineffective marketing of its products. This community service
activity aims to improve the skills of students, especially those who are administrators of
pesantren business units, in the field of digital marketing with methods of Search Engine
Optimization (SEO). The outcome of this activity is the improvement of understanding and
expertise of the queues in the field of digital marketing or internet marketing with the use
of SEO.
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Copyright (c) 2022 Muhammad Hasyim Ibnu Abbas, Magistyo Purboyo Priambodo, Ahmad Fawaiq Suwanan, Syahrul Munir
This work is licensed under a Creative Commons Attribution 4.0 International License.
