Optimizing The Use Of Social Media And The Importance Of Financial Management For Smes/Smes In Pematang Siantar City

Abstract

MSMEs are the foundation of the people's economy that supports the nation's economy.
In Indonesia, MSMEs contribute a lot to the regional budget. The position of MSMEs is
considered very significant because this sector is not only a source of livelihood, but also
provides direct and indirect employment opportunities for people with relatively low
levels of knowledge and skills. During Covid-19, MSMEs experienced a significant
decline. Do not escape MSMEs in Pematangsiantar City. Many MSMEs are confused
because their companies are hindered and cannot even develop. Globally, supply chains
have weakened due to the impact of Covid-19 due to restrictions in several surrounding
areas, commodity prices have fallen, and the possibility of a global economic crisis has
increased. The urgency of carrying out this community service activity with the theme of
the Workshop on Optimizing the Use of Social Media and the Importance of Financial
Management for IKM/UKM Actors in Pematang Siantar City is to provide additional
understanding and knowledge to IKM/UKM owners as well as strategies to increase
turnover from sales made. The method used in carrying out this activity is through
lectures and discussions related to the topic of service. The stages of implementing this
event include opening and explaining social media that is often used by consumers,
strategies for using social media, explaining the importance of financial management
and existing financial reports for a business. After the community service activities are
completed, follow-up interviews are conducted regarding the impact of the community
service activities. In accordance with the results of the interviews, it is known that the
understanding of SME/UKM actors regarding social media knowledge and financial
management has increased by 90%.