Business Management Assistance For Small Micro Enterprises (Msmes), And Entrepreneurial Strategies In The Barangay San Isidro Area, Rodriquez Rizal Philippines

Abstract

This International Community service aims to conduct service activities for lecturers in collaboration
with international parties. In this case, the Faculty of Economics and Business, University of 17 August
1945 Surabaya, collaborates with the College of Business Administration Adamson University Manila,
Philippines. This activity conducted business management assistance, product/service marketing
strategies, managing finances for small micro enterprises (MSMEs), and entrepreneurial strategies in
the Barangay San Isidro area, Rodriquez Rizal Philippines. MSMEs in this area had effortless
management, which applied no business management, even though the business competition is tight
here. Given the importance of this, Adamson University Manila Philippines took the initiative to provide
assistance and training on business management in collaboration with lecturers from the University of
17 August 1945 Surabaya. Assistance and training activities were carried out for 16 hours on May 11
and 13, 2023. After the activities were carried out, the participants were very enthusiastic. They tried
hard to manage the business by implementing proper management and marketing strategies, such as
presenting their products well and offering goods to customers. Some have even dared to provide
delivery services so that their turnover has increased and the business becomes more successful.