Digital-Based Entrepreneurship Development, Investment Socialization And Marketing Of Asipa Micro, Small And Medium Enterprises In South Tangerang City, Banten

Authors

  • Sri Yulianti University of Respati Indonesia
  • Ani Nuraini University of Respati Indonesia
  • Titus Indrajaya University of Respati Indonesia
  • Maya Sova University of Respati Indonesia
  • Sakti Brata Ismaya University of Respati Indonesia
  • Rushadiyati Rushadiyati University of Respati Indonesia

DOI:

https://doi.org/10.51601/ijcs.v3i3.208

Abstract

This service examines the development of entrepreneurship in the new normal
period through training, with steps that can be taken to empower business actors in
the development of ASIPA MSMEs in South Tangerang City. Training methods
using offline and online media. While this service is an effort to socialize
investment and marketing for micro, small and medium enterprises at the Creative
Industries and Business Actors Association (ASIPA) based on digitalization by
participating in training, marketing, obtaining tips for successfully investing in the
Indonesia Stock Exchange (IDX) and financially investing in shares (PT. NH
Korindo). This training conducts interactive coaching and socialization about the
ease of doing business for MSME actors from participants of the Creative
Industries and Business Actors Association (ASIPA) is always active in government
programs to support income increase for MSME entrepreneurs consistently
marketing through social media; Online stores, marketplaces, booths in malls,
bazaars, and on websites to optimize facilities and keep up with the times. Thus, the
Social Piety Index will form economic development in the community of Serua
Village, Ciputat District, South Tangerang City, Banten.

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Published

2023-08-31

How to Cite

Yulianti, S. ., Ani Nuraini, Indrajaya, T. ., Sova, M. ., Brata Ismaya, S. ., & Rushadiyati, R. (2023). Digital-Based Entrepreneurship Development, Investment Socialization And Marketing Of Asipa Micro, Small And Medium Enterprises In South Tangerang City, Banten. International Journal Of Community Service, 3(3), 205–212. https://doi.org/10.51601/ijcs.v3i3.208

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