Business Feasibility Observation Of Sweet Dried Tomato Product By SWOT Analysis At Giripurno Village, Batu City
DOI:
https://doi.org/10.51601/ijcs.v3i2.179Abstract
Tomato is one agricultural commodity from Batu City which is so
abundant in number. Although the number of products is relatively
high, the benefit earned by tomato farmers is still uncertain due to price
fluctuation. The other problem is the characteristic of the tomato that
easy to get rotten. This condition increases the risk of farmers to get
loss. One alternative solution to minimize the risk is processing the
tomato as a sweet-dried tomato. Conversely, The sweet dried tomato
product is still less popular than the fruit cracker in Batu City. Through
the community service program, we help local people to make
Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis) to
see the prospect of sweet-dried tomatoes. We also recommended some
strategies for developing the sweet-dried tomatoes business to the
village authority.
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Copyright (c) 2023 Lilik Suprianti, Jariyah Jariyah, Endang Pudji W, Reda Rizal
This work is licensed under a Creative Commons Attribution 4.0 International License.
